Strategic Agri Marketing (SAM) is an intensive four-day course designed for managers responsible for developing and/or implementing marketing programs to farm businesses and/or businesses that sell to farmers. Participants who take this course will learn

1. •How to segment markets using approaches such as demographic, psychographic and benefit segmentation
   

2. •Effective targeting strategies that provide real focus to a marketing strategy
   

3. •Procedures for developing and introducing profitable new products
   

4. •Approaches for developing and managing strong brands
   

5. •Strategies for managing products and services through their life cycles
   

6. •How to analyze competition and develop proactive and reactive competitive strategies
   

7. •How to measure and use price elasticity in developing pricing strategies
   

8. •How and when to use cost-oriented pricing, demand-oriented pricing and competitive pricing
   

9. •How to design/redesign distribution systems (marketing channels) that are cost effective and meet the needs of targeted customers
   

10. •Effective procedures for dealing with management issues in distribution systems such as compensating and motivating channel members, measuring performance and dealing with channel conflict
    

11. •The components of an integrated communication program and how they should be blended to achieve reach and frequency goals
    

12. •Techniques to model marketing decision situations that will enable managers to estimate the likely outcome of various strategies before implementation
    

Participants learn concepts related to marketing strategy, and then using case studies, they apply these concepts to current agricultural marketing situations. This approach has been proven to increase the ability of participants to make real-life decisions pertaining to their own businesses.  Although there is not educational requirement to take this course, it is taught at the same level as most MBA marketing courses.

REGISTRATION INFORMATION

Strategic Agri Marketing

UPCOMING DATES AND LOCATIONS

February 27 - March 2, 2012    Guelph, ON

PROGRAM INVESTMENT

Early Registration Fee:        $2,395 plus HST

Regular Registration Fee:    $2,595 plus HST

Early Registration:   Early registrations fees are in effect until 30 days prior to any scheduled course.

Cancellation Policy:  Participants may cancel with full refund any time up until 10 days prior to the scheduled date of the course.  In the event of cancelation, a substitute from the same organization may be enrolled in the course in the original participant’s place at any time.  Cancellation without substitution within 10 days of any scheduled course will result in a 1/2 forfeiture of course fee.  This cancellation fee will be held as a credit towards any future enrolment in any Agri Studies course.

Agri Studies reserves the right to cancel or delay any scheduled course up until the course start date due to low enrolment, instructor availability or other unforeseen circumstances.  In the event of cancellation, registered participants will receive a full refund of course fee.

For more information contact Justin Funk at jrfunk@agristudies.com or by phone at 519-827-5507