Multi-Generational Farm Study


Today Multi-Generational Farms consist of over 50% of commercial operations in Canada.  This emerging segment is important to the future of the industry, however very little is understood about how these farms make decisions regarding product purchases and supplier choices.  The 2010 Multi-Generational Farm Study has been designed to explore the purchase dynamics of these unique operations, paying close attention to the similarities and differences that exist with the attitudes, perceptions, and behaviours of the different generations on these farms. 


For more information on how to obtain a copy of this study or to have Agri Studies deliver a workshop to you team, contact jrfunk@agristudies.com



Producer Perspectives on Agricultural Salespeople Study


Competing in today’s agriculture industry often comes down to the strength of relationship that exists between salesperson and customer.  To better understand the nature of this relationship, the PPAS explores farmers perceptions and expectations of salespeople, as well as statistics relating to the sales call process. 


For more information on how to obtain a copy of this study or to have Agri Studies deliver a workshop to you team, contact jrfunk@agristudies.com

Research Studies

Large Commercial Producer Study


Since 1994, Agri Studies has been working to better understand Canada’s Commercial Operators through the Commercial Producer Study.  Last conducted in 2010, this study provides insight into the buying habits, attitudes, and perceptions of farms spanning all sectors of the industry across the country.  


In effort to continue to better understand the changing needs of Canada’s farmers, Agri Studies is planning to conduct this study again in 2020.  Contact Justin Funk at jrfunk@agristudies.com to learn how to participate.

Agri Studies has partnered with RealAgricutlure on a new initiative called RealAgristudies.  This exciting project aims to better understand farmers’ attitudes and perceptions related a number of important issues.  Our first project is called Farm Vision 2020.  Based off of Agri Studies’ 2010 Commercial Producer Study, Farm Vision 2020 will focus on understanding attitudes and perceptions as they relate to farm management and purchase decisions.  If you are interested in learning more, contact Justin Funk at jrfunk@agristudies.com or visit www.RealAgristudies.com