Marketing to Farm Businesses (MFB) is an intensive three-day course designed for managers responsible for developing and/or implementing marketing programs to farm businesses and/or businesses that sell to farmers. Participants who take this course will learn

•The role of marketing in determining and meeting buyer needs

•How to attract new customers and retaining existing customers

•How to analyze and select profitable growth opportunities

•How farm businesses make purchasing decisions and how this can be used in building marketing programs

•Practical approaches to segmenting markets and selecting high potential targets

•How products and services can be designed to create value for targeted customers

•How to manage products and services through their product life cycles from market introduction to growth and maturity

•Effective approaches to establishing profitable pricing strategies

•How to build integrated marketing communication programs using a broad range of promotional techniques

•Easy-to-use, yet powerful approaches to determining the financial success of marketing plans

•How the market environment in agriculture is changing and the implications of this for developing marketing plans

•How to build a marketing plan for a local, regional or national market

Participants learn the fundamentals of marketing and market planning, and then using case studies, they learn to apply these concepts to current agricultural marketing situations. This approach has been proven to increase the ability of participants to make real-life decisions pertaining to their own businesses.

REGISTRATION INFORMATION

Marketing to Farm Businesses

UPCOMING DATES AND LOCATIONS

November 15 - 17, 2011          Regina, SK

January 24 - 27, 2012              Guelph, ON  

PROGRAM INVESTMENT

Early Registration Fee:        $1,795 plus HST

Regular Registration Fee:    $1,995 plus HST

Early Registration:   Early registrations fees are in effect until 30 days prior to any scheduled course. 

Cancellation Policy:  Participants may cancel with full refund any time up until 10 days prior to the scheduled date of the course.  In the event of cancelation, a substitute from the same organization may be enrolled in the course in the original participant’s place at any time.  Cancellation without substitution within 10 days of any scheduled course will result in a 1/2 forfeiture of course fee.  This cancellation fee will be held as a credit towards any future enrolment in any Agri Studies course.

Agri Studies reserves the right to cancel or delay any scheduled course up until the course start date due to low enrolment, instructor availability or other unforeseen circumstances.  In the event of cancellation, registered participants will receive a full refund of course fee.

For more information contact Justin Funk at jrfunk@agristudies.com or by phone at 519-827-5507