Sales Courses
Selling to Farm Businesses: Creating Value Through Communications and Consultative Selling
Selling to Farm Businesses is an intensive 3-day course designed for agricultural sales representatives responsible for daily sales and service activities with farmer customers and prospects. The focus of this course is to introduce participants to the fundamental elements of creating value including identifying and qualifying prospects, developing sales call strategies, and communicating value to prospective and current customers. Click here for more information
Thinking it Through: Creating Customer Specific Value
Creating Customer Specific Value is an eLearning based course designed to allow participants the opportunity to develop a customer-specific selling strategy for a high-priority prospect in their territory. Over a period of time, participants select a prospect, gather information on this prospect and then develop a strategy designed to create value based on the prospect’s true needs and farming objectives established during the process. The result of this course is an opportunity to earn a highly coveted customer. Click here for more information